Back to projects
Real Estate

Luxury Real Estate Lead Qualification System

NDA Client

Luxury Real Estate Lead Qualification SystemClick to zoom

Overview

AI-powered WhatsApp lead qualification for a luxury real estate brand. Scores inbound lead intent, handles initial conversations, and routes hot prospects to agents via GoHighLevel and n8n.

Stack

GoHighLevel360dialogn8nOpenAI
The Problem

What needed solving

Luxury real estate brands receive high volumes of WhatsApp inquiries but have no system to qualify them. Sales agents waste time on cold leads while hot prospects wait too long for a response.

The Solution

How I approached it

A WhatsApp AI agent that intercepts every inbound message, scores lead intent using OpenAI, and routes hot prospects directly to agents via GoHighLevel. Warm leads are re-engaged automatically. Cold leads exit cleanly.

How it works

Step by step

  1. 01

    Prospect sends a WhatsApp message to the brand number

  2. 02

    360dialog webhook fires and triggers the n8n workflow

  3. 03

    OpenAI scores the lead intent based on the message content

  4. 04

    Hot leads are created as contacts in GoHighLevel and agent is notified

  5. 05

    Warm leads receive an AI follow-up message to re-engage

  6. 06

    Cold leads exit the flow without consuming agent time

  7. 07

    Hot lead receives a WhatsApp confirmation while agent prepares to follow up

Results

Outcomes

  • Sales agents only spend time on pre-qualified hot leads

  • Response time to inbound inquiries reduced to seconds

  • Warm leads automatically re-engaged without manual follow-up

  • Full lead routing running 24/7 with no human involvement

Highlights

Key features

Three-path routing: Hot, Warm, and Cold handled differently

GoHighLevel integration creates CRM contacts automatically for qualified leads

360dialog enables WhatsApp Business API integration at scale

Runs continuously so no inquiry goes unanswered regardless of time zone